I would like your feedback on the concept of a unique sales tips email letter.
I am considering doing an email sales tips letter for inside salespeople.
These letters would contain primarily two kinds of tips:
The first would be actions you could take immediately to improve your results. This would include time management, productivity idea, scripting and other activities that support your sales efforts.
The difference is these tips and what you commonly see, is these will be in-depth examinations of the subject with a focus on immediate implementation.
Here’s an abbreviated example of the actions tip:
If you would like to improve your call productivity, one of the most effective ways is to “chunk” your calling time to avoid interruptions.
By setting aside a specific time for calling and nothing else, and then avoiding all distractions, you will achieve a few things.
- First, you will make more calls.
- Second, you will probably end up making better quality calls.
- Third you will likely be more motivated and enthusiastic.
In the sales tip’s letter, I would provide more detail on all the points as well as sharing some ideas on how to get this going.
The second would be examination of various sales theories, techniques, and methods.
Each would come with detailed information on how to use the method or technique effectively.
Here’s an abbreviated example:
If you’ve studied selling, you know that a situation question asks about what the prospect is doing now, their environment, and even what results they are getting.
If you really want to make your situation questions more effective, you need to ask them in terms of the benefits you provide.
Let’s say throughput is one of your primary benefits.
To be effective you need to ask situation questions about throughput.
- What is the throughput?
- What are the most critical factors that allow you to achieve your current results?
- Are there other throughput measurements you use?
- What throughput results are others promising?
Asking these questions will allow you to investigate the prospect’s situation with a focus on what you can provide. This can make the case for your solution stronger.
Again, I have not gone into the detail you would see in the tips letters, but hopefully you have the picture.
My question is simple…
Would you be interested in receiving 15 or so such sales tips each month?
If you enter your name and email below I will send you some actual tips in return for your feedback (Unsubscribe any time).