MODULE 5: Building the Sales Process Binder

► Introduction to Module 5

The key to any sales training program is getting the techniques and material from the course or instruction and then into the sales process so that it can continually be feed to the salespeople.

► What is the Sales Process binder?

In this section I will go through in detail what the sales process binder is and does and how to create a workable and usable binder that can be the center piece of training, coaching, and as a sales guide for salespeople.

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► Formatting Scripts

One of my biggest secrets is the writing and formatting of sales scripts. In this section I will show you how to do this properly and create scripts that are actually useable by salespeople. Done right scripts can be read with just a little practice and without a clue by the listener that it is being done.

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► Documenting the Presentation

This section explains how to format and document the sales process for ease of use and for tuning of both the message and the process.

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